There is a global opportunity for companies producing vitamin enhanced water, but do the marketing executives see it? China is the second largest market for energy drinks in the world. According to research by Zenith International (2009), the United States and Canada combined to consume 37% of the overall volume of energy drinks in 2008 (Just-Drinks.com). [...]
Posts Tagged ‘target marketing’
Vitamin Enhanced Water Could Make a Bigger Splash
Posted in Marketing Strategy, tagged Bottled Water, clustered water, Coca-Cola, flavored water, gatorade, Glaceau, Gregory Dean, Marketing, Marketing Strategy, Marketography, Research, target marketing, Vitamin Water, VITAMINWATER on June 28, 2011 | Leave a Comment »
Advertising – Then and Now
Posted in Marketing Philosophy, tagged Advertising history, evolution of advertising, target marketing on March 9, 2010 | Leave a Comment »
Regardless of the message and media, advertisers are spending more time identifying their target audience
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