There is a global opportunity for companies producing vitamin enhanced water, but do the marketing executives see it? China is the second largest market for energy drinks in the world. According to research by Zenith International (2009), the United States and Canada combined to consume 37% of the overall volume of energy drinks in 2008 (Just-Drinks.com). [...]
Posts Tagged ‘Research’
Vitamin Enhanced Water Could Make a Bigger Splash
Posted in Marketing Strategy, tagged Bottled Water, clustered water, Coca-Cola, flavored water, gatorade, Glaceau, Gregory Dean, Marketing, Marketing Strategy, Marketography, Research, target marketing, Vitamin Water, VITAMINWATER on June 28, 2011 | Leave a Comment »
Ethical imperatives of a marketing company
Posted in Marketing Psychology, tagged American Marketing Association, Antitrust, Bureau of Competition, Clayton Act of 1914, Code of Ethics, Ethics, Federal Trade Commission, Federal Trade Commission Act of 1914, Greg Dean, Gregory Dean, HIPAA, IBM, Marketing, Marketing Research, moral idealism, Morals, Research, Robinson-Patman Act of 1936, Sherman Antitrust Act of 1890, utilitarianism on October 3, 2010 | Leave a Comment »
A marketing company armed with a code of ethics becomes the moral compass for their clients and a beacon of societal principles for the consumer.
IHOP: An American Icon–not exempt from marketing research
Posted in Marketing Strategy, tagged Gregory Dean, IHOP, International House of Pancakes, Marketing, Marketing Research, Research on May 22, 2010 | 1 Comment »
Well-established companies sometimes forget the importance of understanding the demographic anatomy of their current customers. Without information harvested from marketing research, a company runs the risk of losing business to competition. This is especially true if the competitor uses marketing research to inspire direction and drive marketing decisions.
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