ve brand development strategy compliments a pure marketing campaign promoting the purist of water—Fiji Natural Artisan Water
Posts Tagged ‘Marketing’
Pure Water Fuels Pure Marketing
Posted in Marketing Strategy, tagged Aquafina, Bottled Water, Branding, Coca-Cola, Dasani, Fiji Natural Artesian Water, Fiji Water, Gregory Dean, Marketing, Marketing Strategy, Nestle, Pepsi, Zephyrhills on June 28, 2010 | Leave a Comment »
IHOP: An American Icon–not exempt from marketing research
Posted in Marketing Strategy, tagged Gregory Dean, IHOP, International House of Pancakes, Marketing, Marketing Research, Research on May 22, 2010 | 1 Comment »
Well-established companies sometimes forget the importance of understanding the demographic anatomy of their current customers. Without information harvested from marketing research, a company runs the risk of losing business to competition. This is especially true if the competitor uses marketing research to inspire direction and drive marketing decisions.
Does it make a sound?
Posted in Marketing Philosophy, tagged Direct, Marketing, Responses on November 9, 2009 | Leave a Comment »
Direct marketing is no place for the faint-hearted…
Do I need to market?
Posted in Marketing Philosophy, tagged Marketing, Retention on November 8, 2009 | Leave a Comment »
You only need to market to the customers you want to keep!
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