All too often, organizations struggle to choose a marketing strategy that best fits their overall goals and objectives. Sometimes the strategy for a given product or service will be in complete contrast to other marketing strategies within an organization. It is perfectly acceptible to use different strategies–across the product portfolio–to help springboard a particular product [...]
Posts Tagged ‘Marketing’
Choose a Marketing Strategy
Posted in Marketing Strategy, tagged cost leader, cost-leader strategy, differentiation, differentiation strategy, focus, focus strategy, Gregory Dean, Marketing, Marketing Strategy, Marketography, target marketing on May 28, 2012 | Leave a Comment »
Vitamin Enhanced Water Could Make a Bigger Splash
Posted in Marketing Strategy, tagged Bottled Water, clustered water, Coca-Cola, flavored water, gatorade, Glaceau, Gregory Dean, Marketing, Marketing Strategy, Marketography, Research, target marketing, Vitamin Water, VITAMINWATER on June 28, 2011 | Leave a Comment »
There is a global opportunity for companies producing vitamin enhanced water, but do the marketing executives see it? China is the second largest market for energy drinks in the world. According to research by Zenith International (2009), the United States and Canada combined to consume 37% of the overall volume of energy drinks in 2008 (Just-Drinks.com). [...]
Watch Your Language
Posted in Marketing Philosophy, Marketing Strategy, tagged advertising media, Communication, Consumer Behavior, Culture, Greg Dean, Gregory Dean, Language, Marketing, Marketing Communication, Marketing Strategy, Marketography on December 30, 2010 | Leave a Comment »
Successful marketing communication requires a strong understanding of the language of the intended audience. Never assume that a whimsical or clever catch-phrase or slogan will be understood by everyone. Language is an evolution of culture, and cultures are geographically bound. Therefore, language is a unique representation of culture in a specific time and location. Language is [...]
A Mediated Culture
Posted in Marketing Philosophy, tagged advertising, advertising media, class-dominant theory, conflict perspective, culturalist theory, functionalist, Gregory Dean, Marketing, Marketing Strategy, Marketography, Mass media, Role of Mass Media, sociological perspectives on November 23, 2010 | 1 Comment »
Mass media has a direct affect on modern culture. This is especially true in the United States where the majority of mass media originates. The moods and attitudes of our society are influenced by messages delivered through mass media channels. Mass media and advertising affect our actions, thoughts, and values. We are at the point [...]
Netflix: An Online Business Beyond Genius
Posted in Internet Marketing, tagged e-commerce, Gregory Dean, Leading Edge, Marketing, Marketing Strategy, Marketography, Movie rental, Netflix, online business, Reed Hastings on November 10, 2010 | 1 Comment »
Most businesses—regardless the core offering—begin as a simple vision. Sometimes, as with the case of Netflix, a frustrating situation exposed a need and at the same time inspired an entrepreneur. A video rental late fee was the trigger that motivated Reed Hastings to develop one of the most successful click-and-mortar businesses to date—Netflix.com (Jayalath & [...]
Ethical imperatives of a marketing company
Posted in Marketing Psychology, tagged American Marketing Association, Antitrust, Bureau of Competition, Clayton Act of 1914, Code of Ethics, Ethics, Federal Trade Commission, Federal Trade Commission Act of 1914, Greg Dean, Gregory Dean, HIPAA, IBM, Marketing, Marketing Research, moral idealism, Morals, Research, Robinson-Patman Act of 1936, Sherman Antitrust Act of 1890, utilitarianism on October 3, 2010 | Leave a Comment »
A marketing company armed with a code of ethics becomes the moral compass for their clients and a beacon of societal principles for the consumer.
iPod or Zune: Which side of the marketing fence are you on?
Posted in Marketing Strategy, tagged Apple iPod, Consumer Behavior, Gregory Dean, Marketing, Marketing Research, Marketing Strategy, Marketography, Microsoft Zune, MP3 Player, self-image congruence, utilitarian on September 19, 2010 | 1 Comment »
By the time that Microsoft zoomed in on their target audience, Apple had saturated the market.
De-commoditize and Return to Profitability
Posted in Marketing Strategy, tagged business, commoditize, commodity, de-commoditize, Greg Dean, Gregory Dean, Marketing, Marketing Strategy, profit, profitability on August 20, 2010 | 1 Comment »
The moment when the majority of companies within a given industry can provide the same products or produce the same services—it becomes a ‘commodity.’
Admin
-
Recent Comments
