Many paradigm cases of public relations, advertising, and marketing activities exist to provide a basis for believing there are few differences between them. Advertising and public relations are individual instruments of marketing. Both have strengths and weaknesses, and each has a specific purpose. However, the gap between advertising and public relations is closing. Eventually, there [...]
Posts Tagged ‘Marketing Research’
Ethical imperatives of a marketing company
Posted in Marketing Psychology, tagged American Marketing Association, Antitrust, Bureau of Competition, Clayton Act of 1914, Code of Ethics, Ethics, Federal Trade Commission, Federal Trade Commission Act of 1914, Greg Dean, Gregory Dean, HIPAA, IBM, Marketing, Marketing Research, moral idealism, Morals, Research, Robinson-Patman Act of 1936, Sherman Antitrust Act of 1890, utilitarianism on October 3, 2010 | Leave a Comment »
A marketing company armed with a code of ethics becomes the moral compass for their clients and a beacon of societal principles for the consumer.
iPod or Zune: Which side of the marketing fence are you on?
Posted in Marketing Strategy, tagged Apple iPod, Consumer Behavior, Gregory Dean, Marketing, Marketing Research, Marketing Strategy, Marketography, Microsoft Zune, MP3 Player, self-image congruence, utilitarian on September 19, 2010 | 1 Comment »
By the time that Microsoft zoomed in on their target audience, Apple had saturated the market.
IHOP: An American Icon–not exempt from marketing research
Posted in Marketing Strategy, tagged Gregory Dean, IHOP, International House of Pancakes, Marketing, Marketing Research, Research on May 22, 2010 | 1 Comment »
Well-established companies sometimes forget the importance of understanding the demographic anatomy of their current customers. Without information harvested from marketing research, a company runs the risk of losing business to competition. This is especially true if the competitor uses marketing research to inspire direction and drive marketing decisions.
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