A marketing company armed with a code of ethics becomes the moral compass for their clients and a beacon of societal principles for the consumer.
Posts Tagged ‘Gregory Dean’
Ethical imperatives of a marketing company
Posted in Marketing Psychology, tagged American Marketing Association, Antitrust, Bureau of Competition, Clayton Act of 1914, Code of Ethics, Ethics, Federal Trade Commission, Federal Trade Commission Act of 1914, Greg Dean, Gregory Dean, HIPAA, IBM, Marketing, Marketing Research, moral idealism, Morals, Research, Robinson-Patman Act of 1936, Sherman Antitrust Act of 1890, utilitarianism on October 3, 2010 | Leave a Comment »
iPod or Zune: Which side of the marketing fence are you on?
Posted in Marketing Strategy, tagged Apple iPod, Consumer Behavior, Gregory Dean, Marketing, Marketing Research, Marketing Strategy, Marketography, Microsoft Zune, MP3 Player, self-image congruence, utilitarian on September 19, 2010 | 1 Comment »
By the time that Microsoft zoomed in on their target audience, Apple had saturated the market.
De-commoditize and Return to Profitability
Posted in Marketing Strategy, tagged business, commoditize, commodity, de-commoditize, Greg Dean, Gregory Dean, Marketing, Marketing Strategy, profit, profitability on August 20, 2010 | 1 Comment »
The moment when the majority of companies within a given industry can provide the same products or produce the same services—it becomes a ‘commodity.’
An Ounce of Prevention Saves a Gallon of Gasoline
Posted in Marketing Strategy, tagged Automakers, Automobile Industry, Automobile Manufacturers, Dean, Greg Dean, Gregory Dean, Marketing Strategy, Marketography, Save Gasoline on July 13, 2010 | Leave a Comment »
The automobile industry is no longer behind the curve. Manufacturers are tuned into the pulse of the consumer. This is not the result of learning from their mistakes, or even proactively anticipating the financial burden of rising fuel costs. The automobile manufacturers realized that the consumers are demanding less dependency on fossil fuels. Moreover, automobile manufacturers have grown a conscience regarding the impact of internal combustion engines to our environment. And while an ounce of prevention can save a gallon of gasoline, an ounce of forward thinking can save a planet.
Pure Water Fuels Pure Marketing
Posted in Marketing Strategy, tagged Aquafina, Bottled Water, Branding, Coca-Cola, Dasani, Fiji Natural Artesian Water, Fiji Water, Gregory Dean, Marketing, Marketing Strategy, Nestle, Pepsi, Zephyrhills on June 28, 2010 | Leave a Comment »
ve brand development strategy compliments a pure marketing campaign promoting the purist of water—Fiji Natural Artisan Water
IHOP: An American Icon–not exempt from marketing research
Posted in Marketing Strategy, tagged Gregory Dean, IHOP, International House of Pancakes, Marketing, Marketing Research, Research on May 22, 2010 | 1 Comment »
Well-established companies sometimes forget the importance of understanding the demographic anatomy of their current customers. Without information harvested from marketing research, a company runs the risk of losing business to competition. This is especially true if the competitor uses marketing research to inspire direction and drive marketing decisions.
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