Complex cross-media marketing campaigns require a well-organized symphony of coordination and scheduling. Formal project management techniques can greatly increase the timeliness, efficiency, and profitability of a direct marketing campaign. With so many moving parts, it makes sense to leverage traditional project management techniques to command control and guarantee speed-to-market. In nearly every aspect of our [...]
Posts Tagged ‘Campaign Management’
Complex Campaigns Can Benefit From Project Management
Posted in Marketing Strategy, Marketing Technologies, tagged Campaign Management, Greg Dean, Gregory Dean, Life Cycle, Marketing Strategy, Marketography, Project Management on January 4, 2012 | 1 Comment »
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