Many paradigm cases of public relations, advertising, and marketing activities exist to provide a basis for believing there are few differences between them. Advertising and public relations are individual instruments of marketing. Both have strengths and weaknesses, and each has a specific purpose. However, the gap between advertising and public relations is closing. Eventually, there [...]
Posts Tagged ‘advertising media’
Watch Your Language
Posted in Marketing Philosophy, Marketing Strategy, tagged advertising media, Communication, Consumer Behavior, Culture, Greg Dean, Gregory Dean, Language, Marketing, Marketing Communication, Marketing Strategy, Marketography on December 30, 2010 | Leave a Comment »
Successful marketing communication requires a strong understanding of the language of the intended audience. Never assume that a whimsical or clever catch-phrase or slogan will be understood by everyone. Language is an evolution of culture, and cultures are geographically bound. Therefore, language is a unique representation of culture in a specific time and location. Language is [...]
A Mediated Culture
Posted in Marketing Philosophy, tagged advertising, advertising media, class-dominant theory, conflict perspective, culturalist theory, functionalist, Gregory Dean, Marketing, Marketing Strategy, Marketography, Mass media, Role of Mass Media, sociological perspectives on November 23, 2010 | 1 Comment »
Mass media has a direct affect on modern culture. This is especially true in the United States where the majority of mass media originates. The moods and attitudes of our society are influenced by messages delivered through mass media channels. Mass media and advertising affect our actions, thoughts, and values. We are at the point [...]
Advertising Media: More Choices Than Ever
Posted in Marketing Technologies, tagged advertising media, digital media, electronic media, Internet advertising, magazine advertising, newspaper advertising, print media, radio advertising, television advertising on March 9, 2010 | Leave a Comment »
It is important to understand the different applications of each medium and the relationship of each communication channel to the target audience
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