Complex cross-media marketing campaigns require a well-organized symphony of coordination and scheduling. Formal project management techniques can greatly increase the timeliness, efficiency, and profitability of a direct marketing campaign. With so many moving parts, it makes sense to leverage traditional project management techniques to command control and guarantee speed-to-market. In nearly every aspect of our [...]
Archive for the ‘Marketing Technologies’ Category
Complex Campaigns Can Benefit From Project Management
Posted in Marketing Strategy, Marketing Technologies, tagged Campaign Management, Greg Dean, Gregory Dean, Life Cycle, Marketing Strategy, Marketography, Project Management on January 4, 2012 | 1 Comment »
2011 in review
Posted in Marketing Technologies on December 31, 2011 | Leave a Comment »
The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog. Here’s an excerpt: The concert hall at the Syndey Opera House holds 2,700 people. This blog was viewed about 20,000 times in 2011. If it were a concert at Sydney Opera House, it would take about 7 sold-out performances for that many [...]
Economic Forces Changed the Printing Industry
Posted in Marketing Technologies, tagged CTO, DIgital Printing, Economic Forces, Economics, General Environment, Greg Dean, Gregory Dean, Marketography, printing industry, Task Environment, Technological Forces on November 21, 2011 | 1 Comment »
The printing industry in the United States has enjoyed success in spite of many years of technology stagnation. A recent wave of innovation has fueled changes that are beginning to affect the organizational environment. Forces specific to the general environment are causing the printing industry to be reinvented, while forces within the task environment are [...]
Advertising Media: More Choices Than Ever
Posted in Marketing Technologies, tagged advertising media, digital media, electronic media, Internet advertising, magazine advertising, newspaper advertising, print media, radio advertising, television advertising on March 9, 2010 | Leave a Comment »
It is important to understand the different applications of each medium and the relationship of each communication channel to the target audience
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