Well-established companies sometimes forget the importance of understanding the demographic anatomy of their current customers. Without information harvested from marketing research, a company runs the risk of losing business to competition. This is especially true if the competitor uses marketing research to inspire direction and drive marketing decisions.
Archive for the ‘Marketing Strategy’ Category
IHOP: An American Icon–not exempt from marketing research
Posted in Marketing Strategy, tagged Gregory Dean, IHOP, International House of Pancakes, Marketing, Marketing Research, Research on May 22, 2010 | 1 Comment »
Dominos Pizza – Beyond the Dough
Posted in Marketing Strategy, tagged Dominos Pizza, Dough, HeatWave, Leading Edge, Marketing Strategy, Noid, Pizza, SWOT on March 9, 2010 | 2 Comments »
Domino’s longevity and rapid rate of growth is due largely to their ability to establish, maintain, and remain true to their original marketing mix
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