Communication, no matter the media, requires a sender and a recipient—a delivery mechanism and a target. The recipient, or target, is responsible for listening to the communication. Without listening there cannot be comprehension or understanding. Listening provides a springboard of information from which to build the framework of a conversation. The only problem with listening [...]
Archive for the ‘Marketing Psychology’ Category
Ethical imperatives of a marketing company
Posted in Marketing Psychology, tagged American Marketing Association, Antitrust, Bureau of Competition, Clayton Act of 1914, Code of Ethics, Ethics, Federal Trade Commission, Federal Trade Commission Act of 1914, Greg Dean, Gregory Dean, HIPAA, IBM, Marketing, Marketing Research, moral idealism, Morals, Research, Robinson-Patman Act of 1936, Sherman Antitrust Act of 1890, utilitarianism on October 3, 2010 | Leave a Comment »
A marketing company armed with a code of ethics becomes the moral compass for their clients and a beacon of societal principles for the consumer.
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