The moment when the majority of companies within a given industry can provide the same products or produce the same services—it becomes a ‘commodity.’
Archive for August, 2010
De-commoditize and Return to Profitability
Posted in Marketing Strategy, tagged business, commoditize, commodity, de-commoditize, Greg Dean, Gregory Dean, Marketing, Marketing Strategy, profit, profitability on August 20, 2010 | 1 Comment »
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