There is a question that resonates, especially during financially challenging times, regarding the importance of marketing. Many people ask, “do I really need to market to my existing customers?” Remembering, of course, that if you are not in constant communication with your customers–someone else will be. My response to the question of maintaining a strong retention-based marketing program is this…

You only need to market to the customers you want to keep!

Retention programs are more important now than ever before. It is your existing customers that will carry you through the economic challenges.